We are so excited to announce that Rockin’ Route 66 Festival will be the New Mexico launch of Mother Road Sodas. This is a very special honor for us. The new notalgic inspired soda line will be available throughout the route beginning in 2020.

We have teamed up with “Root Beer Larry” on this amazing launch. Based out of Chicago, “Root Beer Larry” is no stranger to the route, and has been a main stay in the soda jerk market for decades.

Root beer is a sweet North American beverage traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata (sarsaparilla) as the primary flavor. Root beer is typically but not exclusively non-alcoholic, caffeine-free, and carbonated. It usually has a thick and foamy head when poured. Modern, commercially produced root beer is generally sweet, foamy, carbonated, non-alcoholic, and flavored using artificial sassafras flavoring. Sassafras root is still used to flavor traditional root beer, but since sassafras was banned by the U.S. Food and Drug Administration due to the carcinogenicity of its constituent safrole, most commercial recipes do not contain sassafras.^[1][2] *source Wikipedia

This year, we are ecstatic to announce that the winner of this year’s Ms. Rockin’ Route 66 will include the honor of being on a special limited edition label for Mother Road Soda. We will be creating for the 95th anniversary of Route 66 with a special label for the festival featuring Ms. Rockin’ Route 66.

“Root Beer Larry” and the crew created a special way to commemorate the 95th anniversary of Route 66 with the root beer special label. This will be our chance to announce to all of Route 66 in a very nostalgic and collector’s way, the collaboration of Mother Road Soda with a special label for our favorite soda, Root Beer.

Searching for Ms. Rockin’ Route 66

We are looking for ladies who represent the lifestyle and kulture with a little touch of class and a whole lot of sass!!! Here we are searching for upcoming features in Grease Inc. and represent what it truly means to be a Rag Doll. Our featured ladies were inspired while looking back at a picture of our grandparents while looking all dapper, cruising around on their ’48 Indian. Our grandmother’s smile was so big and full of life! She was the strong women who help make our grandfather the man we all looked up to. Those are big shoes to fill…

Rockin Route 66 Pin Up Registration Form

Registration begins February 29th, 2020

Who will become the next Ms. Rockin’ Route 66? Enter this weekend and it might be you who represents Mother Road Soda and Rockin’ Route 66 Festival in 2021 for the 95th anniversary.

To find out more about Mother Road Soda, contact “Root Beer Larry”, brand ambassador at: larryt@comcast.net

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We will see you in Tucumcari, NM this June 25th-28th at Rockin’ Route 66.